About Us


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The United Kingdom like other developed countries is facing an epidemic of obesity.

In 2009 60% of adults were overweight (BMI 25kg/m2 or over), and 25% were obese. (BMI 30kg/m2 or over). The weight
loss industry has historically offered promises of unrealistic weight loss and timescales. There is a desire for
promises which are realistic and achievable.

It has become apparent that weight management solutions should be provided by a range of organisations delivering both clinically and cost effective solutions. Working in tandem with the NHS, this model should begin to have a real impact on the obesity epidemic we face today. 

Counterweight Ltd. has responded to this need for evidence based programmes for the management of overweight and obesity.

This has involved the development of a twelve year partnership between seven UK Universities. Research involved development and evaluation of three targeted weight management programmes. In the established weight loss market, many strategies are unproven in terms of scientifically scrutinized outcomes and there is demand for solutions where there is proof of effectiveness.
The Counterweight Programme has been shown to be effective in a population with mean BMI of 37kg/m2 and Counterweight Plus effectiveness in a population with a mean BMI of 48kg/m2. Consideration should be given to the target population when selecting weight management solutions.

The Counterweight Programmes are based on Counterweight Specialists (registered dietitians specialising in obesity management), working with the public and private sector to train and support staff to make the Counterweight Programmes available to the target populations.

The Counterweight team’s vision is to continue as the leaders in developing, selling and implementing evidence based programmes for the management of overweight and obesity. The overall aim of the original research project back in 2000 was to improve the management of obesity in primary care, thus reducing the disease burden of obesity in the population:

  • To achieve and maintain medically valuable weight loss at different BMI cut off points
  • To make sustainable changes to eating and physical activity behaviours
  • Long term and achievable weight loss maintenance
  • To improve health status