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The most effective programme for sustained weight loss 

Counterweight combines the science of meal replacements with the psychology of behaviour change to help you lose weight easily and keep it off for good.

The most effective programme for sustained weight loss 

Counterweight combines the science of meal replacements with the psychology of behaviour change to help you lose weight easily and keep it off for good.

What you have to gain, not just what you have to lose

Christian | Lost 30kg

"Counterweight doesn't just focus on weight loss, but also re-introduction of normal food and weight loss maintenance. It is one of the best things I have done for my body in my life."

Donna | Lost 6.5kg

"My HbA1c is now down to 40. After 7 months I am still off all my medication for diabetes. I look and feel better, I have a lot more energy and my self esteem has increased tremendously!"

Jodi | Lost 25kg

"I’ve lost 4st on the Counterweight programme and more importantly, I’ve been able to maintain the weight loss easily. I’m officially in diabetes remission and I'm off all my medication too!"

Get started: buy your Quick Start Kit

One box, everything you need to start losing weight!

56 meals

A combination of all nine flavours, to mix and match as you like.

Shaker bottle

A sturdy, easy-to-use 500ml shaker bottle, with a stainless steel mixer ball.

Free discovery call!

An optional call with one of our specialists, to advise the best strategy to meet your goals.

All the tools you need to get off to a great start!

Starter guide

All the information you need to pick your approach and start your programme

Example meal plan

We've included a sample day on the Plus and the Lite approach to help you plan your meals

Meal planner

Plan out your week of meal replacements, drinks and meals so you're ready to go

Habit tracker

Start setting goals and monitoring your progress

Goals guide

Unlock your inner motivation and set your programme goals

How does the programme work?

Lose weight

Use meal replacements for some or all of your meals, helping you to lose weight quickly and easily. We offer two weight loss approaches that can be customised to suit you.

Change behaviours

We'll give you the tools you need to maintain your weight loss, as well as tips, information and guidance for creating a balanced lifestyle - one that’s healthy, sustainable, and enjoyable.

Maintain new habits

We'll be there for you, as long as you need us. Receive ongoing education and advice about nutrition, exercise, sleep, stress management, and behaviour change to maintain your weight loss.

How do I get started?

How to use your kit


The Plus Approach

Designed for fast and effective weight loss. This is a total diet replacement where you have four meal replacements per day. 


The Lite Approach

Our lower intensity approach. Enjoy two meal replacements plus a calorie controlled meal and a healthy snack per day.


Try our meals!

Use our meals as a convenient, healthy and low calorie option whenever you like. 

Ready to get started?

Want some guidance?

Take our quiz

Why use meal replacements?

Fast weight loss

Scientifically proven to be the fastest and most effective way to lose weight

Easy and convenient

We've done all the thinking for you,  so you can just focus on the doing - no strict planning or counting to worry about!

A break from food

Following a total diet replacement can help you reset your relationship with food and identify eating habits that you want to change

A nutritionally balanced meal: just add water!

Real results

Scientifically proven to be the most effective way to lose weight

Complete nutrition

All 26 essential vitamins and minerals

Calorie controlled

200 calories per meal

Convenient and easy

Just add water- less planning, cooking, shopping and washing up!


Less than £1.80 per meal


Designed to help you feel full

Plus so much more...

  • 100% vegetarian
  • Smooth, creamy texture
  • High-quality ingredients
  • Source of protein
  • Formulated by dietitians
  • Average 4.9 star review

A science backed programme with results you can trust

We’ve been the industry leaders in weight management for over 20 years. We've proven that the most effective weight management approach is one that balances the science of meal replacements with the psychology of behavioural change. Our programme incorporates both these aspects – highly nutritious, low calorie soups and shakes, coupled with expert, hands-on dietitian support.  


Average weight lost with our Plus approach*


of those with type 2 diabetes who met target weight loss achieved remission** 

*Results from service evaluation
**Results from the DiRECT clinical trial

As seen in

Everything you need to succeed

Counterweight App

You'll get access to weekly readings on topics to do with using meal replacements, behavioural strategies, physical activity, sleep and stress to help you succeed!

  • Log your measurements
  • Track your progress
  • Set goals and complete activities
  • Chat to your dietitian
Confectioner image

Personalised support from your own dietitian

One of the main reasons Counterweight works is because of the personal, expert support our clients receive from dietitians. Our team are friendly, highly experienced, knowledgeable and passionate about making a real difference. Their goal is to get to know you, understand your weight loss goals and challenges, and be there to provide support, guidance and advice - every step of the way.

  • Advice tailored to your specific needs
  • Constant support to stay on track
  • Tips, tricks and strategies for success
  • Motivation during difficult times
  • Assistance with medication management

You can choose how much support you'd like from your dietitian by selecting one of our support plans.

Got questions?

Chat to our team!

Counterweight works. It’s as simple as that.

Lose weight – and keep it off

Adopt healthy habits

Improve health and wellbeing

Reduce your blood glucose levels

Reduce risk of type 2 diabetes

Type 2 diabetes remission

Reduce or stop medication

Manage other health conditions

What are you waiting for?

Get a free discovery call!

Your free discovery call will allow our specialist to gain an understanding of your personal weight loss and health goals.Based on this information, you will be matched to the right weight loss approach and level of support to suit your needs.

Straight from the people who have been in your shoes

What is the programme like? Our clients say it best…

Brenda | Lost 17kg

"Using meal replacements was easy! The soups and shakes tasted great, I didn’t have to wash up, I didn’t have to think, I didn’t get any side effects and I didn’t feel hungry."

Shalom | Lost 14kg

"This programme doesn’t just tell you what to do, it provides you with information, strategies, monitoring and support, which helps you to stay motivated and be successful."

Sharon | Lost 27kg

"When my dietitian called and told me that my HbA1c had dropped from 77 to 42 and that I was in remission, it just felt so amazing. The results really do speak for themselves!"

There's never been a better time to change your life